Top 10 ways you can market on a shoestring budget


  1. Post amazing content on your blog

Your blog will be the foundation of all your other marketing efforts. It is where you direct visitors, nurture relationships and capture leads. Be sure to regularly post content that meets the needs and interests of your audience.

  1. Create a Google My Business account.

If you want your business to show up in local search, a Google My Business account is a necessity. This will make sure your business is not only visible on search, but on Google Maps and Google+ as well.

  1. Build a free (or cheap) email list.

Every business owner should have an email list! But when you are just starting out, you likely don’t want to commit to the monthly fee that many email management services charge. Fortunately, most offer a free option for businesses with smaller lists. For instance, MailChimp offers its service for free for businesses with fewer than 2,000 subscribers. And when you are ready to take things to the next level, aWeber starts at just $19/month.

  1. Attend local networking events.

Check out local business events on Meetup.com, or see what events your local chamber or small business association is hosting.

  1. Create a free Yelp listing.

If you are a local business, consider adding your business to Yelp. It’s free, and can be a great way to increase your visibility in the search engines.

  1. Create a Facebook group.

Create a topical Facebook group that your prospects would be eager to join. Center it around a topic or theme, not around your business. For instance, a marketer could create a group called “Marketing Tips For Small Business Owners.”

  1. Create eye-catching business cards.

Making your business cards stand out from the pack can get you noticed at live business events. Faceless Technologies has some of the national leading creative designs available. We are currently running some of the best specials on Plastic Business cards nationwide!

  1. Offer amazing free info on social media.

As a marketing strategist, I can’t leave this one out! Share valuable information with your social media fans and followers, and become a trusted expert in your industry. Wondering what you should share? Stay tuned to our write ups so that you can find out.

  1. Take advantage of Facebook’s and Google’s free ad credits.

Facebook and Google are always giving away free ad credit vouchers. Take advantage of the free vouchers they offer and take PPC advertising for a test drive.

  1. Make Sure your business is listed on a few Key High PR Ranking Webpages

SuperPages.com and Yellow Pages ( www.yp.com )are great along with www.Manta.com and other business listing sites such as these. Start here and contact us for a couple more for free ( send an email to info@facelesstechnologies.com with your domain, business name and number and we will send you right back at least 5 additional links you should be using at no cost to you)

 

BONUS. Remember your brand is always open.

Understand that the experience your customers get from working with you is always on. So Have your answering service for after hours calls or your auto –reply for emails bring a smile to someone’s face. We liked this idea we saw once that said “We’re Sorry. We are so exhausted from giving such great customer service that we needed a little sleep. Leave us your info and we will get back to you in the morning when we are nice and refreshed!”

Call Us Today to find out how we might be able to help your business & brand increase its’ client base, revenue and experience for future continued business. 1-844-FACELESS #MarketingDoesWorkare you faceless dot com

How Much Should a Website Cost, Anyway?


It can be hard to get a solid price range for a web design project without going through the gamut of contacting lots of web design providers and asking for quotes. Most people will give you a short answer – “It depends,” and that’s true. Prices for websites vary quite a bit depending on what features you need, yet they still fall within a general range, and here it is 2015:

Simple custom-designed websites (1-10 pages): $400-$10,000
ex. Designing a site from scratch

Complex sites (10+ pages or sites with lots of programming): $10,000-$25,000
ex. A custom social media site or web application
Just for reference – your typical small business site generally costs between $3,500-$6,000.

Can I get a custom site for less than $1,000?
Yes, but you probably won’t like what you’re getting. Around the lowest price you’ll find for an entire custom website will be $400-$500, which will almost certainly come from overseas (very frequently from India and Pakistan). These websites are notoriously of very, very low quality, and likely will do little to help your business succeed. Online marketing in the U.S. is an incredibly difficult discipline, even when your first language is English – imagine how hard it can be with a language barrier! If you’re looking to actually make money online, you’ll need a higher quality site.

For a reasonably high-quality site from a U.S. firm, the minimum price is usually something like $4,000. With any eCommerce functionality, most firms charge at least $10k.

 

What if my designer wants an hourly rate?
International work: $5-$40
Freelance: $30-$90 (usually)
Professional: $45-$120

Pay-by-the-hour is not particularly uncommon with freelancers, but if you’re working on a big project – beware. Your cost can quickly get out of hand if your designer hits a roadblock (or simply decides to exaggerate the number of hours he/she worked). Attempt to avoid an hourly rate if you can. Nearly all projects can be quantified with a flat rate to some extent. If not, make sure you have a bona fide contract in place that limits the number of hours you can be charged.

Other website costs
Web hosting: $4-$50 a month

Your hosting fee is the way that you pay “rent” to house your website on the internet. For simple websites, you shouldn’t need more than 1GB of space per year and 3-10 GB of bandwidth. As you begin to grow, you’ll want to expand your hosting, but unless you’re hosting large image files or streaming videos, that likely won’t be necessary soon. Nearly all web design firms will work with your existing hosting provider (if you have one), so don’t feel as though you’re required to switch every time you need a redesign.

Domain registration: $7-$14 a year

Your annual domain registration fee renews your exclusive right to the use of your domain name. You can register a domain on your own or through your web design firm. Warning: if your web design firm is registering your domain name for you, and you’re not sure if they’re trustworthy, make sure that they register the domain in your name, not theirs. If the domain is registered with their business name, some domain providers consider them as the actual rightful owner of the domain – which means if you ever need to switch web design firms, you’ll be unable to do so without going through the firm. I can’t tell you how often we encounter clients who’ve been essentially extorted by their web design firms over their domain names – sleazy firms will require a “transfer payment” to give over control of the domain, sometimes $500 or more. Make sure you never get into that position!

And that’s just about everything!

Just so you know (and isn’t knowing half the battle?) – Faceless Technologies charges $3,500 for a small business site (one of the lowest rates on the internet), which includes a high quality custom web design, marketing help, and lots of other great freebies.

 

Great Email Ideas to Keep In Your Back Pocket


Great Email Ideas to Have in Your Back Pocket

We send email on behalf of our many fabulous clients every day. We see a lot of things that work well and a few that don’t quite deliver as well as they could. When it comes to email, there are a host of variables that make the difference.

 

Keep the Subject Lines & Who it is From Honest Clear & Concise

Authenticity matters when you are growing an online relationship. Your email should be from the featured organization and the subject should capture the value of the email (in 7-8 words ideally).

Target Wisely

Simply put, you should never send email to people who don’t want to hear from you.

Avoid excessive capitalization

Too many caps trigger spam filters and firewalls so keep CAPS to a minimum for best delivery.

Send times do make a difference

People are more likely to open email they receive while they are online. In the b2b space, late morning mid-week tested well for our clients.

Mimic your branding

The inbox is a great place to make a good impression, but make sure the impression you’re making reflects well on your brand.

Add multi-media components

If you’re sending emails that look and work like a pdf, there’s room for improvement. Add links to video, audio, slideshows and image galleries. If you give your audience more dynamic content you’ll be rewarded with a more engaged following.

Avoid Spammy words

Words like “free”, “attention”, and “act now” trigger spam filters so make your writing clear and straight forward, avoiding jargon and sales words.

Include Web Links

While many of your subscribers are now viewing your email on an iphone, ipad, or the latest blackberry, others might still be viewing on an old desktop. Make sure everyone on your list can get your information in a format that works for their system by including links to mobile and web versions.

No Attachments

In our ongoing survey of the media and in the feedback we receive from the many people who get emails sent from our IP address, we constantly hear complaints about senders who include unwanted attachments. Use links and web forms to share your content and avoid attachments.

http://www.FacelessTechnologies.com

Do you know your USP??


If you need some help in identifying your own particular
“USP”, try this little exercise: On a sheet of paper, write down this sentence: “Most businesses in my industry do_____________. But what we do is _______________.” As the blank spaces suggest, I want you to write in whatever it is that sets you apart from others in your same line or field of practice – what YOU do that they don’t or can’t do. That’s your Unique Selling Proposition.

Now…Do you know what your Elevator Speech is??

http://www.FacelessTechnologies.com

Generate leads Through Media Exposure


If you’re like most business people, the first of the year is a time of reflection for past successes and failures and a time for planning a path for the next year. To be successful, we need to stop doing the things that aren’t working and do more of the things that are! For many, this means having to change old habits or break long-term relationships. Sayings like “This is the way we’ve always done it” don’t work anymore. Today the internet is becoming a very large part of a successful business marketing plan. Your clients are using Smart phones and iPhones for their everyday searches. It’s time to update your website and begin an internet marketing program—something that can really help grow your business.

Getting media exposure is one of the best ways to drive a ton of traffic to your website. Traffic that can turn into leads and, eventually, into paying clients. This type of exposure works because it helps establish you as an expert, something few other forms of marketing can do as well (or as quickly). It also gets you in front of prospective clients who possibly wouldn’t have heard about you through other marketing vehicles. Just as important, it brings down your prospects’ defenses and allows you to communicate your value more openly and without having to overcome direct buyer objections. That’s because when most people see you mentioned in an article or featured on the news, they feel you’re providing them with valuable or interesting information, and not necessarily selling your services directly.

What exactly does pitching the media involve? Mainly, it’s about contacting media outlets that would be potentially interested in your story. You can pitch to your local TV, radio, newspaper, or even national media. Local media often covers news specific to your area, and oftentimes you are afforded the opportunity to provide more personal information. National media pitches will need to have more of a broad appeal, since it reaches a larger audience. Think about what’s unique about you, your story or your services and how it can relate to a newsworthy event or holiday. Then, start drafting a rough pitch idea based on that hook or unique angle. Having a Unique Selling Point in your “Elevator Pitch” will help bring interest in your brand while maintaining something special that attracts potential clients. Circulate your message and present your product and service in the form of “newsworthy content”. The trick is exactly that: you want to create a press release/article or story that appears to be news, rather than an advertisement. A well-written online news release is a great asset. We will post tips and some basic help on how to write a great press release coming up shortly.

Keep an eye out for more tips for the DIY small business owner. Need some assistance? Contact one of our great team members, and know that we have created solutions for just about EVERY budget that was presented to us.

Having your own marketing team no longer means you are a huge, cash wealthy, corporation. Find out more today at http://www.FacelessTechnologies.com or http://www.MarketingDoesWork.com  or call us at 1-800-357-1299 ext 400