Great Email Ideas to Have in Your Back Pocket
We send email on behalf of our many fabulous clients every day. We see a lot of things that work well and a few that don’t quite deliver as well as they could. When it comes to email, there are a host of variables that make the difference.
Keep the Subject Lines & Who it is From Honest Clear & Concise
Authenticity matters when you are growing an online relationship. Your email should be from the featured organization and the subject should capture the value of the email (in 7-8 words ideally).
Target Wisely
Simply put, you should never send email to people who don’t want to hear from you.
Avoid excessive capitalization
Too many caps trigger spam filters and firewalls so keep CAPS to a minimum for best delivery.
Send times do make a difference
People are more likely to open email they receive while they are online. In the b2b space, late morning mid-week tested well for our clients.
Mimic your branding
The inbox is a great place to make a good impression, but make sure the impression you’re making reflects well on your brand.
Add multi-media components
If you’re sending emails that look and work like a pdf, there’s room for improvement. Add links to video, audio, slideshows and image galleries. If you give your audience more dynamic content you’ll be rewarded with a more engaged following.
Avoid Spammy words
Words like “free”, “attention”, and “act now” trigger spam filters so make your writing clear and straight forward, avoiding jargon and sales words.
Include Web Links
While many of your subscribers are now viewing your email on an iphone, ipad, or the latest blackberry, others might still be viewing on an old desktop. Make sure everyone on your list can get your information in a format that works for their system by including links to mobile and web versions.
No Attachments
In our ongoing survey of the media and in the feedback we receive from the many people who get emails sent from our IP address, we constantly hear complaints about senders who include unwanted attachments. Use links and web forms to share your content and avoid attachments.
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